PointsBet, NBA Reach Agreement

PointsBet Sportsbook has agreed to a deal with the NBA that will give them access to official NBA betting data and league marks. In addition to this deal, PointsBet will also begin implementing a Win-Probability metric, which is the first time this has ever been done.

Powered by PointsBet, the Win Probability Metric will provide investors with real-time insight toward projected outcomes utilizing the same analytics and statistics that fuel the PointsBet sportsbook.

Additionally, PointsBet will have access to official NBA betting data and league marks across PointsBet digital betting platforms.

The Scoop

Australian bookmaker PointsBet Holdings, PointsBet US parent, published their Half Year 2020 results, showing that the company moved into its first positive net income half in America after a 12-month “transformational” trading there.

Overall, the company reported strong growth across its key metrics, ranging from US$ 137.8 to US$ 229.6 year-on-year sales ahead by 67 percent. Gross win also improved, from $14.3M to $25M, while net win increased from $8.8M to $17.9M, respectively. Net income grew from $8 m to $16.3M.

Turning to the US performance of the company, the turnover for the period was $120.9M, with a gross win of $6M yielding a 5 percent margin. Overall net win was $1.7M, with a 1.4 percent margin.

A breakdown of key US KPIs shows PointsBet achieved $117.9M in turnover in New Jersey, of which $101.6 m was generated through digital. Garden State’s net win was $1.6M with high staking customers eating in about $3M of digital net win. Turnover in retail-only Iowa reached $2.9M, with a net win of $0.1M.

A Look Ahead

Looking ahead, the firm briefed investors on plans to launch in Indiana in March, saying it has an opportunity to establish itself as one of the state’s earliest operators. Illinois also came in for mention, with a launch date set for September.

The Managing Director and CEO of the Group, Sam Swanell, told investors: “PointsBet continues to innovate in the US market. With continued investment and building our brand and free-to-play database outside of New Jersey.

Not only does this mean that PointsBet will enter new states with this existing brand recognition, but it will also assist in PointsBet’s market access strategy to expand across the United States. The results are clear, with PointsBet now having market access and deals in place for 12 states.”

He added: “I was thrilled to announce that PointsBet had entered into a multi-year partnership with the NBA, making PointsBet an authorized sports betting operator and representing PointsBet’s first partnership with a professional sports league in the US.

“Transactions of this nature highlight the growing reach of PointsBet in the United States and a confidence shown by some of the world’s most known sporting organizations in the PointsBet brand.”

Launched in the United States in January of 2019, PointsBet is one of the fastest growing online sportsbooks in the country and is rapidly expanding its U.S. footprint. Originally founded in Australia, PointsBet is a cutting-edge bookmaker that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the only U.S. online bookmaker to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives, including: Good Karma Payouts, Early Payouts and an exclusive $10,000 gameday guarantee for all NBA and NHL playoff games, as well as the entire MLB and NFL seasons. PointsBet offers the most markets on all four major U.S. sports (NFL, NBA, MLB, NHL) and PointsBetting in the world, including up to 1,000 markets per NBA game.

The NBA is a global sports and media business built around four professional sports leagues: The National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. PointsBet deal with the NBA is absolutely groundbreaking for investors.

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